Stats on Branding

15 Stats on Branding

Why Branding is More Important Now Than Ever Before

Your brand is the sum total of your employees’ and customers’ perceptions and impressions about your business. It is the heart and soul of your company. It is the promise you make to your customers. It is everything your organization stands for and everything it delivers. The following stats on branding are reminders of why branding is imperative to building trust, recognition, loyalty and revenue.

Almost 50% of consumers suggest that they consider becoming more loyal to a brand during their very first purchase (Entrepeneur)
Almost 50% of consumers suggest that they consider becoming more loyal to a brand during their very first purchase (Entrepeneur)
94 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency (LabelInsight)
Almost 50% of consumers suggest that they consider becoming more loyal to a brand during their very first purchase (LabelInsight)

We look for the same qualities in a brand as we do in a person — trust, transparency and honesty.

80% increase in brand recognition through color (Tuoro College Law Review)
80% increase in brand recognition through color (Tuoro College Law Review)
5 to 7 brand impressions are necessary before someone will remember your brand (Pam Moore)
5 to 7 brand impressions are necessary before someone will remember your brand (Pam Moore)
51 percent of consumers will automatically unfollow a brand that does something they dislike (SocialMediaExaminer)
51 percent of consumers will automatically unfollow a brand that does something they dislike (SocialMediaExaminer)
65% of consumers feel and emotional connection to a brand that shares their values (CustomerThermometer)
65% of consumers feel and emotional connection to a brand that shares their values (CustomerThermometer)
89% of shoppers stay loyal to brands that share their values (SmallBizGenius)
89% of shoppers stay loyal to brands that share their values (SmallBizGenius)

Your brand should address your customer’s pain points and care about resolving them.

50% of consumers follow at least one brand on social media (BuzzStream)
50% of consumers follow at least one brand on social media (BuzzStream)
71% of consumers are more likely to buy from a brand they follow on social media (Business 2 Community)
71% of consumers are more likely to buy from a brand they follow on social media (Business 2 Community)
73% of consumers love a brand because of helpful customer service (SmallBizGenius)
73% of consumers love a brand because of helpful customer service (SmallBizGenius)
23% more annual revenue expected earnings from companies with consistent branding (Lucidpress)
23% more annual revenue expected earnings from companies with consistent branding (Lucidpress)
38% of users will stop using a website if the layout is unattractive or difficult to use (Forbes)
38% of users will stop using a website if the layout is unattractive or difficult to use (Forbes)
Stats on Branding: B2B brands appeal more to customers when using emotive rather than rational marketing messages (Marketing Week)
B2B brands appeal more to customers when using emotive rather than rational marketing messages (Marketing Week)
59% of global consumers prefer to buy new products from brands familiar to them (Nielsen)
59% of global consumers prefer to buy new products from brands familiar to them (Nielsen)
31% of consumers believe that trustworthiness is the most important aspect of a brand (invesp)
31% of consumers believe that trustworthiness is the most important aspect of a brand (invesp)

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