Web Design Statistics that Might Surprise You

Web Design Statistics that Might Surprise You

Your website is your company’s digital calling card. It’s often the first impression a potential customer gets about your brand and offerings. It is the hub of your digital marketing efforts; every digital communication piece, ad and social media post usually leads the consumer back to your website.


Needless to say, a well designed, fast, usable, compelling and branded website has a profound impact on the credibility of your business and ultimately your bottom line.


Below are some web design statistics that may shock you — and will hopefully make you realize how important your company website is to the success of your business.


48% of people cited a website’s design as the number one factor in deciding the credibility of a business (Blue Corona)
48% of people cited a website’s design as the number one factor in deciding the credibility of a business (Blue Corona)
It takes site visitors .05 seconds to form an opinion about your website (Taylor & Francis Online)
It takes site visitors .05 seconds to form an opinion about your website (Taylor & Francis Online)
38 percent of visitors will stop engaging with a website if the content or layout is unattractive (Blue Corona)
38 percent of visitors will stop engaging with a website if the content or layout is unattractive (Blue Corona)
94% of people cited web design as the reason they mistrusted or rejected a website (BP Studios)
94% of people cited web design as the reason they mistrusted or rejected a website (BP Studios)

First impressions matter. If your company’s website appears dated, unbranded and/or unattractive, consumer confidence is compromised. A cohesive, professional website design is imperative to building brand trust and equity.

88% of online consumers are less likely to return to a site after a bad experience (Ecoconsultancy)
88% of online consumers are less likely to return to a site after a bad experience (Ecoconsultancy)
47 percent of website visitors check out a company’s products/services page before looking at any other sections of the site. (KO Marketing)
47 percent of website visitors check out a company’s products/services page before looking at any other sections of the site. (KO Marketing)
47 percent of website users expect a maximum loading time of 2 seconds (Curatti)
47 percent of website users expect a maximum loading time of 2 seconds (Curatti)
39 percent of people will stop engaging with a website if images won’t load or take too long to long (Curatti)
39 percent of people will stop engaging with a website if images won’t load or take too long to long (Curatti)

Speed matters. Part of Google’s search ranking algorithms include site speed. (Google)

44 percent of total website visitors will leave a company’s website if there’s no contact information given (SAG IPL)
44 percent of total website visitors will leave a company’s website if there’s no contact information given (SAG IPL)

Mobile Usability and Your Web Site

From 2013 to 2018, mobile usage increased by 222%, and those numbers are only expected to grow. With mobile phone use accounting for over half of web traffic worldwide, it’s imperative to have a website that’s not only desktop but also mobile friendly.

Almost 60% of all internet access is done on a mobile phone (infront webworks)
Almost 60% of all internet access is done on a mobile phone (infront webworks)

Google ranks websites that are both mobile and desktop friendly higher in a search.

72 percent of people want mobile-friendly websites (infront webworks)
72 percent of people want mobile-friendly websites (infront webworks)

Today, a branded, easy-to-use website that works on all devices is key to building brand loyalty, trust and ultimately, equity. A potential customer requires that a website load quickly and be informative, communicative and transparent.


Updating an existing website or embarking on a rebuild can be a daunting task. Here are some things to look for when choosing a new web development company. If you’d like to discuss YOUR company’s website, get in touch with us.


We are a team of nimble creatives and developers in Reno, Nevada. We design, create, code and produce effective work that gets our clients noticed and produces measurable results.


We approach all of our projects and client relationships with a set of guiding principles; these are the core values that help to make us different and better.


  • We listen
  • We learn
  • We are honest, transparent and unpretentious
  • We are adaptable
  • We are passionate
  • We are lean
  • We offer big agency quality without the big agency BS

Let’s Work Together

Have a project you’d like to discuss? Want to ask a question or two? Feel free to shoot us an email or give us a call. We’re always excited by the prospect of mutually beneficial relationshps and helping businesses grow.


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