With extensive packaging design experience in the Food & Beverage and Organic products industries, we help our clients with new product launches, brand revitalizations and promotional packaging. We offer consultation on positioning and strategy to increase brand awareness and the positive visual perception that ultimately wins consumer purchase decisions.
We help our clients determine the best packaging options for their product, offer advice on store displays, materials and the creative that moves product off the shelves and to the consumer.
You only get one chance to make a first impression. Whether your product is sold online, at retail (or both), competition is fierce. It’s imperative to have a design and production team that understands your brand, your differentiators and what makes your product unique. Unless you’re introducing a product that is completely original, chances there are a dozen more products sitting next to you on the shelf, so communicating how you want to be perceived quickly and effectively is essential to standing out in a cluttered environment.
When developing packaging for a new product, we help guide our clients through the process from concepts through printing and production. Our process includes:
There are many factors to consider with a packaging update. Retailers are looking for packaging that is ahead of the curve, new materials and competition are propelling nonstop innovation, constantly changing regulations require more information to be printed on packaging and the appeal for sustainable materials is growing.
A revitalization is an opportunity to increase recognition, target new demographics, keep existing customers excited and stay current and innovative in a constantly changing landscape. We help our clients through the process of redesign from initial concepts through production. Our process includes:
Promotional packaging is an opportunity to leverage campaigns and events, keep customers excited and offer even more value. What’s more, it’s a great way to test out an innovative new material, market or concept with a smaller run. We design promotional packaging that maintains the integrity of the client’s current brand image and work with the client from initial concepts through printing and production.