THE CLIENT & PROJECT
Nevada WhitesTM are a variety of onions grown, packed and shipped by one of our long-term and dearest clients, Peri & Sons Farms. We were approached to design and build a new promotional website for the Nevada WhitesTM that aligned with the product’s new branding and packs while maintaining consistency with corporate visual standards.
The website has two main target audiences: consumers who are interested in the culinary applications and health benefits of Nevada WhitesTM and produce buyers that are concerned with the farm’s history, reputation and certifications. Site visitors use the website to find information about the farm, health benefits, how to store white onions and recipes. The website directs users to these topics immediately on the home page and blends calls to action to these topics throughout the website.
The new Nevada WhitesTM website is built on a custom framework that allows for a fast loading time, ease of use and zero platform updates from month to month. Mobile-friendliness assures that the site looks and works well on both desktop computers and mobile devices.