Motion & Purpose is the Nevada Trucking Association’s Quarterly email blast and online newsletter that provides industry news & insights to the trucking industry. The NTA approached us initially to design, build and deploy a quarterly email blast detailing trucking industry news. After collaboration and several content strategy meetings, the project evolved into what it is now -- an email marketing campaign with calls to action that click through to the online newsletter pages.
As the Nevada Trucking Association lacked a cohesive set of brand guidelines, the first step was to establish a clear set of visual standards based on the organization’s strong, ethical, intelligent and sustainable personality and values.
With the visual standards in place, we designed the user interface and build a custom coded, mobile-friendly website that can be easily duplicated and modified quarterly.