A NEW PRODUCT LINE
High Quality Organics is a grower and manufacturer of organic herbs, botanicals, spices and spice blends headquartered in Reno, Nevada. The Global Pantry, a line of ethnic spice blends, was developed in response to HQO’s buyers’ desire to bring international flavors to the home kitchens in the U.S.
THE PROJECT
We were approached to design and produce a 28 page booklet for the new Global Pantry line to first be presented at Expo West, the world’s largest natural, organic and healthy products trade show and for future use as a sales tool for the new line of spice blends.
GRAPHICS & MESSAGING
The friendly, authentic style aligns with the organization’s new visual standards and commitment to its growers while differentiating the Global Pantry line from HQO’s other lines of spice blends.
A sophisticated and uplifting color palette was chosen for its safe connotations in the buyer’s market space and is aligned with the corporate visual standards. The informative and easy-to-understand content communicates the details of each spice blend to buyers without overwhelming the audience with granular statistics and financial details.
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